Wow- the boy can actually tell when it is proper to use affect vs. effect and yet ain't got the since God gave a billy goat and goes with words like "IMPACTFUL" which means a little something like this according to http://buzzwhack.com/buzzcomp/indgk.htm

impactful, impactfulness: Two contrived words created by folks who obviously felt that the word "impact" needed a little extra "oomph." Examples: "The two companies are forging an impactful strategic alliance." "Entries will be judged on their overall effectiveness and creative impactfulness."

T